Apr 18, 2010 2
The Internet Retailing Jumpstart programme is a series of short, sharp half day events that take an intense look at some key procurement issues – focusing on identifying and presenting the key questions merchants should ask, rather than presuming to advance some generic, one-size-fits-all maxims.
Sue’s presentation started with a bang. “eCommerce is dead – long live commerce” she said.
You can view the presentation below.
I asked her why she used that phrase, and why its important.
“As a phrase, eCommerce was invented to distinguish it from other kinds of commerce, for example, high street, markets, retail parks, mail order and party based shopping. However, everything is ‘e’ nowadays. ‘E’ is just a part of normal life and therefore redundant – the way we shop, interact with friends, music, photos, the way we consume media – they’re all ‘e’.
“To quote Douglas Adams – ‘Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works. Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it.‘
“This means that for the current teenage generation the internet and particularly mobile and smart phones are just a normal part of the world so we should stop referring to eCommerce as if it were something new or different. All commerce is now ‘e’ in some way or another so let’s just call it commerce.
On the video above, Sue goes on to present on a further three areas;
- Three trends influencing the eCommerce platform decision
- New Business Models and Technologies
- Four factors to consider when choosing a new eCommerce platform
I’ll author additional posts on these later this week.