The eCommerce marketplace is fast becoming a truly global one, and one of the fundamental questions when creating a global online strategy is whether to have one website to cover all regions, or multiple websites with separate domains (e.g. .co.uk, .it, .de). As an eCommerce supplier, we are often asked which of these approaches are “the best”. The answer, as often is the case, is that it depends on a number of factors…here’s a handy checklist of things to consider when answering the most fundamental question of your global eCommerce strategy.

How big is my website management team?

If the answer to this is “small” (okay so that’s subjective, but I usually consider a small Read more »

What a great idea.  And brilliantly executed.

3 Online Experience

3 from B-Reel & B-Reel Films on Vimeo.

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity…”

The memorable opening of Charles Dickens’ novel A Tale of Two Cities came to mind today as I reflected on the wide variation in customer service we all experience day-to-day.  First a couple of contrasting examples:

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