The eCommerce marketplace is fast becoming a truly global one, and one of the fundamental questions when creating a global online strategy is whether to have one website to cover all regions, or multiple websites with separate domains (e.g. .co.uk, .it, .de). As an eCommerce supplier, we are often asked which of these approaches are “the best”. The answer, as often is the case, is that it depends on a number of factors…here’s a handy checklist of things to consider when answering the most fundamental question of your global eCommerce strategy.
How big is my website management team?
If the answer to this is “small” (okay so that’s subjective, but I usually consider a small Read more »
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Christmas 2012 may still seem a long way off but now is the time when retailers need to be getting their websites ready for their busiest time of year. I recently managed to get some time with one of our site performance experts and asked him for some advice on how retailers can ensure tip-top website site performance at peak traffic periods.
What should retailers be doing to prepare for an increase in traffic?
It can take the entire peak-to-peak cycle to prepare properly, so the question could be rephrased “what should retailers have been doing since their last peak?” If they haven’t already done so, carry out a capacity review – looking at the current load on the end-to-end IT solution, reviewing server statistics etc. plus marketing plans and business forecasts. Read more »
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On 22nd May 2012 senior executives from the likes of Novae, Axis, Chartis, Hiscox, Markel, Mitsui, Torus, Liberty, Marsh, Cooper Gay, and Allied World Insurance attended an Executive Briefing on the theme of ‘In a troubled global economy, how are brokers and underwriters responding to the threats and opportunities in 2012?’.
Feedback from attendees was very positive so I thought I’d summarise a few of the key points here. Read more »
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The eCommerce marketplace is fast becoming a truly global one, and one of the fundamental questions when creating a global online strategy is whether to have one website to cover all regions, or multiple websites with separate domains (e.g. .co.uk, .it, .de). As an eCommerce supplier, we are often asked which of these approaches are “the best”. The answer, as often is the case, is that it depends on a number of factors…here’s a handy checklist of things to consider when answering the most fundamental question of your global eCommerce strategy.
