Persuasive web design as demonstrated by Groupon
Sep 17, 2011 2
Groupon made it’s first deal in late 2008 with a half-price pizza offer. Today Goupon is offering deals in 43 countries with an estimated revenue of around $2 billion. Andy Jones, Director of Customer Experience at Salmon takes a look at their site and gives his take on eight things he believes they do well, leading to a design that is not only compelling and visually coherent but also very persuasive.
