With the impressive returns apparent for those retailers who have optimised their web sites for access by smartphones and the inexorable rise in smartphone adoption, the debate has moved beyond the ‘why’ and ‘when’.** The question now is ‘how to optimise your web site for mobile devices’. Here’s a summary of the pros and cons of the main options to help you navigate your way through this key decision.
Option 1. Building a mobile store – developing a set of pages specifically optimised for mobile devices
Pros: Fancy something (relatively) quick to market and with easy access? Then a mobile store could be just what you are looking for. No snazzy touch screen smart phone needed, even if your customers have a Nokia e71 they can shop on your mobile store, plus with auto detection and re-direction, accessing your store couldn’t be simpler.
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Salmon have developed iPhone and Android apps for Halfords, extending their current mobile and multi-channel proposition. The apps allow customers to shop, scan products and find their nearest store.
Mobile phone shoppers will receive a better online experience with the ability to research, locate and purchase products via the apps. The apps combine both web and app capabilities, providing Halfords with a cost effective solution and customers with a better online experience.
Jon Asbury, Halfords Channel Development Manager said: “We aim to give customers an even better online shopping experience through cutting edge technology. The apps are a natural progression from our successful mobile site. Customers will find the apps versatile, functional and easy to navigate.”
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Tesco: Homeplus in South Korea offer customers a new way of shopping via their SmartPhone and QR Code technology. It’s proving popular with customers there. I’m not sure we have the same issues in the UK as Korea do to warrant this here, they are quite a unique market, but this does offer customers an alternative shopping method and is a great visual reminder. See for yourself here.