Microcopy might be just a small part of the online experience but it’s vitally important to customer experience and conversion and often overlooked.

So when you are designing for the web, take a minute to stand back and think about the microcopy, as ironically the smallest bits of copy can have the biggest impact on business and be the cause of a great or ghastly online customer experience.

Microcopy refers to the little instructions and phrases used on web pages to guide and reassure customers and can make the difference between someone signing up for something, or entering their credit card details or not.

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Argos Homepage

For the third consecutive year Argos.co.uk remains in 2nd place in the IMRG-Hitwise Hot Shops List, detailing the Top 100 Retail and Travel websites in the UK by site traffic.

The list, now five years old, provides a unique perspective on how the e-retail market leaders are performing in terms of attracting visitors to their websites.

Neil Stewart, Commercial Director at Salmon said, “We have been developing and supporting Argos with their website since 2002.  This high ranking reflects their commitment to deliver a great online customer experience. We look forward to working with them over the next year to deliver innovative and new enhancements to their website that will ensure they stay one of the most successful retailers in the UK.”

Other Salmon customers on the list include:

• Homebase ranked 20 up 5  places
• Boots ranked 26 up 18 places
• Halfords ranked 30 up 17 places

For more information on the IMRG-Hitwise Hot Shops list go here.