Deep links into QR (Quick Response) codes are becoming ever more popular.  Retailers are beginning to use deep links into their content on another channel using QR codes. A QR code is a specific matrix barcode – or two dimensional code , readable by QR barcode readers and camera phones.  The code consists of black modules arranged in a square pattern on a white background and the information encoded can be text, URL or other data.

DIY retailer B&Q uses it in stores around physical products allowing customers to scan the QR code to watch the “how to video”.  At Christmas, supermarket Waitrose used QR codes in TV and magazine adverts allowing customers to deep-link into recipes.  Halfords, a Salmon client, has been using QR Codes in press advertising since Christmas with links to its mobile home page.  It has also used them in-store to promote specific product ranges.