Here’s a nice twitter auto response from Kodak.

As soon as I followed @KodakDeals I received this Direct Message offering 16% Off at the KODAK Store from 12/26 to 1/16.

Judging by the code number, I’d be surprised if this isn’t a campaign thats been rolling for a while.  It’s a nice, simple touch that I am surprised isn’t done more often by online retailers.