2009 eCommerce usability for high street retailers
Oct 29, 2009 0
Webcredible’s 2009 eCommerce usability for high street retailers’ report has been updated. This latest version updates the highly popular ecommerce usability reports of 2006, 2007 and 2008.
The report evaluates the websites of 20 of the UK’s leading high street retailers. Based on Webcredibles experience of usability testing with over 1000 people on a variety of ecommerce sites, they have devised 20 essential guidelines that all ecommerce websites should adhere to, evaluating each site against these guidelines.
Webcredible’s 2009 eCommerce usability for high street retailers’ report has been updated. This latest version updates the highly popular ecommerce usability reports of 2006, 2007 and 2008.
The report evaluates the websites of 20 of the UK’s leading high street retailers. Based on Webcredibles experience of usability testing with over 1000 people on a variety of ecommerce sites, they have devised 20 essential guidelines that all ecommerce websites should adhere to, evaluating each site against these guidelines.Retail Systems Blog comments on the “biggest improvement” in 2009 being Boots (you can read about Salmon’s work here), which saw its website usability score increase from 64 per cent to 80 per cent, pushing it up to joint fourth in this year’s report from joint 17th place last year.
Last year’s report saw a drastic improvement in the website usability of top UK High Street retailers with an average score of 67.8 per cent. Salmon customers’ Argos and Boots scored 73% and 80% respectively.
You can download the report for free.