We are living in exponential times
Apr 22, 2009 0
ASOS on the stairway to brand heaven
Apr 16, 2009 0
Yesterday ASOS beta launched ASOS Life .
In a move that reminds me very much of the Zappos model for online retailing + social media, ASOS have created an online destination and platform to ‘visibly’ host blog, forum, comment, tag, photo and story baased content.
On the ‘invisible’ side of course they are building relationships, assessing customer behaviour and building their community.
In terms of their brand I can only think this will lead to positive brand interaction, consistency, credibility, authenticity, trust and loyalty. A very nice move.
Upcoming events
Apr 14, 2009 0
A heads up on two events that Salmon will be presenting at, in the second half of April.
First up is e-consultancy.com’s eCommerce Supplier Showcase. This is on the 22 April, 2009 and is at 76 Portland Place, London. You can view the agenda and register.
The second is Internet World 2009 where we will share a slot with mydeco.com and Rackspace. This event is on the 28th-30th April, 2009 (our presentation is on the 29th) at Earls Court London. We will be discussing how to maximise your online potential with social networking.
If you are attending either of these events and would like to meet up on a 1-to-1 basis, drop us a line and we can schedule a meeting.
Salmon’s entire event calendar is here.
The Route to Scalable eCommerce – Pt 2
Apr 6, 2009 0
Following our participation at Rackspace’s eCommerce seminar at Google’s offices in late March, I wanted to share with you the video of all the presentations and the presentation download material.
As well as hearing our approach to delivering a scalable framework for eCommerce solutions with SAFE, watch an eCommerce update by Google, New Look and Mydeco.com, as well as a deep dive into the PCI Data Security Standard by Rackspace themselves. (Apologies that the video quality isn’t great).
Microsoft cloud getting close (Azure)
Apr 1, 2009 0
I’ve just been to get my first sight of Microsoft’s Azure services platform. My first impressions are that it looks no different to any other .Net development approach, one that can be adopted extremely quickly by the majority of the Microsoft development community especially when Microsoft provide their usual kit bag of SDK’s and VS Tools.
Its a far more productive development experience than that offered by the other cloud service providers. It does enforce a structured approach to your development, but to me that is a strength, a little structure to code is always a good thing!
The biggest thing for me however is that Microsoft is having the same challenges as the other major SaaS players are having with regard to the Software + Services model (i.e. on and off premise composite applications). And that is they still have fundamental business challenges around data protection, service level agreements and application security to think through. It’ll be interesting to see how the platform evolves over the coming months, especially as the commercial models are released later this year.
If anyone wants to get involved in Azure, then Microsoft is in the process of trying to establish a UK user group. So feel free to join in.
And on a final note, if you’re an avid reader of the register and noticed the recent outage on Azure, take note, IT’S STILL PRE-BETA! Don’t expect it to be stable! And will it be anything like this (n.b. Be mindful of the date today)
