Jun 16, 2008 0
Today Salmon announced the implementation of a new eCommerce platform to support the vision of Scotts & Co., They want 50% of turnover to be delivered by the online channel by 2011 – and to maximise opportunities offered by the new online market.
This was an interesting project as the company holds nine brands in their existing portfolio; these include Scotts of Stow, Cucina Direct, The Original Gift Company, Expert Verdict, Viva!, Presents Direct, Renwoods,
Ancestral Collections and Stow Grange. As a catalogue driven business to the 50+ age group the company views its eCommerce strategy as a platform to drive existing business as well as increase its brand portfolio to expand its reach and drive revenue growth.
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