Today Salmon announced the implementation of a new eCommerce platform to support the vision of Scotts & Co., They want 50% of turnover to be delivered by the online channel by 2011 – and to maximise opportunities offered by the new online market.

This was an interesting project as the company holds nine brands in their existing portfolio; these include Scotts of Stow, Cucina Direct, The Original Gift Company, Expert Verdict, Viva!, Presents Direct, Renwoods,
Ancestral Collections and Stow Grange. As a catalogue driven business to the 50+ age group the company views its eCommerce strategy as a platform to drive existing business as well as increase its brand portfolio to expand its reach and drive revenue growth.

Read the full story here

Today we announced the growing adoption and success of the Salmon Application Framework for eCommerce (SAFE) TM.

SAFE is a fully developed, tested and pre-configured solution comprising reusable components and a mature methodology, significantly lowering the costs and reducing the risks typically associated to implementing IBM WebSphere Commerce.

A recent SAFE project completed by Salmon for Hawkshead, one of the UK’s largest suppliers of men and ladies leisure clothing, saw 100% of the merchant’s requirements being met with little or no customisation required to support catalogue and content management, marketing, B2C selling and order management. The solution was developed in just 35 days.

You can read the full press release here.