Salmon customer Argos has launched an online viral campaign.

Although we can’t say we were involved (because we weren’t) Argos is promoting its latest catalogue with a campaign dominated by a giant sweet jar standing over 2 metres tall.

The campaign, which runs until Christmas, will highlight Argos’ range of 18,000 products and drive awareness of argos.co.uk (which we are very much involved in) during the festive period.

Launched today, an interactive 3D giant jar and the film showing the filling of the giant jar can both be found at giantjar.co.uk. Once on the website, users are encouraged to guess the number of Argos products held within the jar. The person with the closest guess, which will be drawn on 20th December, will win all the items in the jar (or £10,000).